Give the power of RSS to your Blog

As we already talked about what is RSS in the last post, and we already know that RSS can be of help in increasing our popularity, most people think just blasting out RSS feeds from their blogs notifying readers for any(and all) new posts will do the trick. This post will guide you to unleash the power of RSS and exploit the technology to extremes.

What RSS helps us with most obviously are the following-

• Greater Visibility- both Search Engine and Otherwise
  
• Incoming Links- Everybody wants those
  
• A great way to maintain fan following- AHA!
  
• And last but not the least it will provide you with industry/niche latest updates and information before a blink of your eyes so that you can keep your blog up to date.

Syndication

RSS gives you more visibility, we all know that. It also gives you what every site owner loves to have, i.e., Incoming links. If you write articles which are very appealing to your visitors, a lot of them will subscribe your RSS feed and display it on their own site, what do you get in return - incoming links. Syndication should be such that people can use your articles in their site, linking back to you.

Incoming Links with relevant anchor text can prove to be a boon for your Search Engine Optimization. For this you just need to name the feed right. The title of your RSS feed is equally important as naming of your blog, but the difference here is that your Blog's title is read by the humans and also machines, whereas, RSS feeds are interpreted by machines or programs. A blog's title should be attractive and catchy, where as a feed's title should focus on the keywords it uses.

Submitting your RSS feed to major RSS search engines and directories is one of the best online marketing strategies you can use, as it allows people to find you through the very gateways used by others to search for the content they are looking for. You can search for these directories through search engines themselves like Syndic8.com

To get through Yahoo or MSN search engine, use the backdoor entry, the much faster and easier way. Login your own yahoo or MSN account and Add your feed to MyYahoo! or MyMSN personalized page. That's it, you are done. Your RSS feed will soon be listed in the Yahoo!'s or MSN's Directory with the pages your feed links to from your blog.

Build your feed category wise. Depending on the blog software which you use, a number of options might be available(especially for those using blogging engines installed on their own servers). It's wise to provide with the specific information your audience is looking for. Options can mean more people subscribing and a higher level of interest from those who receive the feeds. The specifics of how(and if) your blog engine can support these enhanced syndication features will vary based on the software you use. The options for you to try could be-

1. Category Feeds - People who may want to know about Search Engine Optimization may not want to know about blogging, or people who might want to know about latest films may not like to know about the latest ipods in the market. As almost every blog covers wide variety of topics, in a niche, and a reader may want to know only about a few of them.
   
2. Calendar Feeds - subscribers will want to know about the events a resort conducts date wise. Offering a dedicated calendar feed for the purpose will do the trick.
   
3. Author Feeds - Your blog may have more than one contributor. Offering specific feeds for the author can create a different fan-following for both. Nonetheless, both would be traffic for the same blog.
   
4. Comment Feed - Now-a-days readers want to keep a track of the conversation going on, at their favorite blog, and want to get notified for every new input. The more powerful blog systems are now offering comments feed as an option.

One of the very basic profit you can acquire from RSS is that you can keep your blog updated and fresh by displaying relevant RSS feeds there. Apart from keeping your blog alive this would also help you cover the latest developments in your niche and technology news of the market. You can subscribe to lets say 10 blogs and display important feeds from them. Providing a different feed for this section will help your users to get necessary information from subscribing your blog itself, and he wont have to subscribe the 10 blogs where you are picking feed from.

The Power of Keyword Optimization for your Blog

Page Rank defines your importance on net but it is very general overview of any webpage. Google's Rank Analysis is far more complex than what you see in your Google Toolbar and it is definitely not all about 0 to 10.

Now a days even personal blogs have a high page rank. They have page rank because they are healthy and updated regularly and are recommended by many other personal blogs but from Search Engine ranking and visibility point of view they are found only by the name of author. Their ranking is not based on any specific keyword but it shows the overall structure of the blog.

Google Page Rank is the most generalized average of the various Ranking Factors. Your website ranking might be ‘six' but it may not be found in the Search results related to your site theme, and a blog of page rank 4 might be on the top results. Sometimes you can find 0 page rank blogs on the top results according to their themed keywords.

So its not about Page Rank, its about Theme Sensitive Page Rank. It is web visibility, on your keywords.

With already available content and high paged ranked pages makes it practically impossible to start a blog. So how can you go for already existing competition or move ahead in business. The concept of page rank put forward by many search engine experts is far from reality. We have been discussing various trends in our previous posts. The extract from them is that the latest positioning of blogs/websites in Search Engine Results Page is based on Google's new technology Topic Specific Page Rank, which can only be obtained through developing keyword relevance and keyword optimization of your blog/website.

Keys that indicate your Topic Specific Page Rank

• Focused and targeted niches in large market.
  
• The Title tags that are specific to each page and not common for the whole site.
  
• Targeted keyword optimized webpages.
  
• Inbound links from related authority sites.
  
• Inbound links from the very related categories of human edited directories like Yahoo Directory and DMOZ.

Keyword optimization is not restricted to only onsite factors but also to overall structure as well as offsite factors of your blog. It depends on how effectively your blog handles your business issues. It is the tool through which you can relate your visitors to your business. How effectively it is told to them about your blog and market you deal with, through your keywords effects your success invariably. Only a good marketer will tell you how important a well keyword optimized webpage can be to your online business.

Blog can be keyword optimized by usual routine activities

1. Developing focused category based folder and sub folder. http://www.yrdomain.com/index.php?action=resource to better ones like yrdomain.com/blogging/secrets.
   
2. Getting links only from websites and blog themed to your blog, otherwise those Links are discounted by Google and other search engines.
   
3. Getting various anchor text inbound links from websites related to your niche.
   
4. Providing theme based and targeted, specific tightly keyword based Feeds from your site.
   
5. Submitting your blog to multiple Search Engine Friendly Directories.
   
6. Overall Website Structure should be evenly divided on all your important keywords.
   
7. Use your keywords while you link to internal pages for more targeting.
   
8. You should address to the deep issues in your niche, and not just the general ones. This would help you to become an important site regarding that niche from SEPV.

Keyword Research and Adsense Income.

If you have a little knowledge about the kind of shots taken in a film I'll call this a cut-away post. Here I wont directly be talking about what to do with your blog or how to optimize blogging but something that almost every blogger who is using adsense should know.

While working for the same keywords and under same niche I serve Google Adsense as well place our Google Adwords, I made a few major discoveries. Both of these services are very important to internet marketers as well as bloggers and they serve as the two basic streams of online income to most. We basically give a dollar for our ads placed and in return giving a click to Google for same ad we earn 40- 50 cents. That can be counted as 2:1 ratio. For every adwords visitor we need the two clicks on the adsense to cover the expenditure.

So I had two different prospective of working under same niche and want to earn and be profitable from both.

From my prospective of advertisements I want keywords that people are looking for aggressively, convert well and turn out to produce good ROI. Before you place your money on those adwords a bit of keyword research is necessary. You should keep in mind the following:-

1. Pay far less prices for your adwords clicks.
   
2. Bid on good converting keywords and leave negative keywords.
   
3. The conversion of your landing pages should be administered and it would be much better if you can design keyword specific landing pages. This can be done by grouping specific types of keywords and developing more relevant landing pages. This way your quality score would be much better thus improving your bid prices.
   
4. Here is one more $100 tip for you. This would even help you in building your list quite easily. Most of the times gurus tell to go in for long tail keywords. Don't do this if you want to place your ads on search engines. Optimize your site for these kind of keywords rather than wasting your resources on them. You can get this traffic organically from search engines by developing keyword relevance. But how can you benefit for your Adwords campaign. Here is the trick. Go for long-tail keyword and intentionally opt for content ads, and now your ads would be placed on more relevant websites and you can snatch their traffic quite easily. This would also reduce your pay per click amount. With your savings you can go in for other convertible keywords.

For Adsense prospective we had to concentrate on these main issues:

1. Continuous stream of targeted traffic.
   
2. Without loosing your own traffic which could either convert as your customer for your products or a future prospect, we need to produce clicks on adsense.
   
3. Developing more keyword relevant blog/website to get more and more targeted web traffic by organic search engine optimization, which would prove beneficial for long term. This would again be done using keyword relevance.
   
4. Making good landing pages. Having search engine friendly websites helps a lot in making high quality score landing pages.
   
5. How to combine Adwords account with your Adsense to literally place your ads just not free but for net profit. Have a thought about Google Arbitrage.
6. 
   A typical keyword analysis would provide you with enough knowledge not just to get similar traffic for less amount, which may be literally free for your website and later you can get all this traffic which could be acquired for quite high paying adwords ads, organically. It is extremely important to understand your competition, the profitability and the amount of money and time you invest. Using industry-developed tools for specific jobs can make it easier for people to be more professional. It can all be done in a lot more aggressive and result oriented way.

Blog Optimization- Content and its Supremacy

Continuing with what I was talking earlier on blog optimization, and what everybody knows, content has real power to make your post appear when a relevant keyword is searched for. Yet, there are a few hidden factors that can optimize your content to make it more powerful so that it has an edge over the information floating on net.

Anybody who is searching for information about a product or a service is indirectly searching for content. Search engines also look for the same, while indexing a website or a blog. The advantage that blogs share is that they are primarily made up of content, unlike the other websites that constitute a lot of graphics, which are inconsiderable for search engines.

Business blogs which are focused on a particular niche are better of in this context. When you write some post regarding a subject it consists of all the relevant content which search engines are in love with. In turn it makes it easier for your blog to rank higher in search engine placement for your keywords, even higher than some good rank websites.

Quality, the supreme master- Apart from what will make you a darling of search engines your blog is actually meant for the visitors that come to your blog. What you write and how you write is why your visitors become your readers and then fan followers. So when you are focusing on Blog optimization, you need to keep in mind that your post should be “attractive” enough, to bring readers to you in the first place and then keep them there. Don't try to stuff the keywords. Read you post twice before publishing. If possible let a friend or a colleague of yours read it first. This way you can make sure that you are not over optimizing. Their remarks can help you know how useful your information s to others.

Key Ingredients you are supposed remember always:-

Keyword density and placement-

This is the number of times a keyword phrase appears on the page divided by the overall number of words it contains. If you are serious about optimizing, It is stated that a post should have between 500 and 800 words of quality or more, unique content. It should be divided into 3 to 5 paragraphs. Short post can also be optimized well keeping in mind that the keyword density must be somewhere between 2% to 8%, but its always better to have 4%-5%. However, do not churn out text which is keyword rich but doesn't engage your readers - if you do, then it doesn't matter if you are highly placed by a Search Engine because people will arrive and then immediately get turned away by the content.

As for the keywords, they should appear at least once in first phrase of the first paragraph with other two elsewhere in the same; thrice in last paragraph(once in the last phrase); and twice in every middle paragraph. Remember don't overdo it. A lot of vitamins even are bad of health.

Bolding, Italicizing, Underlining, Strengthening-

The place where our keywords need more importance they should be bolded, italicized, underlined or strengthened. But there is a point that should be ALWAYS kept in mind, do not use each of these effects more than one time in the text otherwise your site can be considered a spam. So, apparently you have four places to do so. If you cannot find that many places where your keywords should be emphasized two effects can be used together, such as bold or strong with italic and underlined with any of the rest three.

Post regularly-

New content has a place in every search engine. The more you update the more likely is it for the search engines to keep on indexing your blog and your posts. So make sure that you maintain a flow of new and relevant postings.

Make sure that the idea is of quality content for your readers so don't post just for the sake of it as this will reduce the overall quality of your blog. Write when you have something essential and relevant to.

All this may bring a sense of déjà vu, if you would be a regular reader of Blogging to Fame. But, this is to let you get a hang of it, as this is the most important aspect of Blog optimization.