1. Doorway Pages - Doorway Pages are pages that have been written specifically for the search engines and not for humans. Doorway pages focus on keyword phrase and not quality content. Then these pages want you to click here to go to the page written for humans.?

Quoted from Google "Google does not encourage the use of automatically generated pages that are designed for search engines instead of users. We want to point users to useful content pages, not to doorways or splash screens."

Notice that Google specifically mentions that they want their users to go to useful content pages. Content is key with search engine optimization! Google also mentions this again on the Webmaster Guideline Pages and states "Create a useful, information-rich site, and write pages that clearly and accurately describe your content."?

2. Broken Links and Incorrect HTML Coding - We see alot of incorrect coding with Yahoo Stores. Many owners will put head, body, and html tags in the caption field of their store. This is a HUGE mistake. The Yahoo Store already has these tags in place and by placing these tags in your caption field you are creating duplicate tags. This can cause the search engines to be easily confused and not index your page correctly or can cause the search engines to skip the page entirely. We also see a META tag placed in the body section instead of the head section and this can cause the search engine spider to ignore the tag. This will reduce your relevancy and ranking.

There are several programs out there that will assist you with checking your site for these common errors.?

3. Using Dynamic Pages Instead of Static - If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

4. Hidden Text or Hidden Links - The use of hidden text or small text that is unreadable to the eye looks very deceptive to the search engines. Anything deceptive will get you banned quickly. Recently a friend of mine attended an Ebay Event and they told her to get listed higher in Google write your text in the same color as your background. WRONG! This will get you banned quickly. Do not ever follow this advice. Write good content for your customers. They will see the difference.

5. Not Having A Sitemap - Although this will not get you banned, it certainly can? hurt your rankings. A Sitemap will allow the search engines to find all of the pages within your website quickly and easily.?

Having a difficult time with your site map? Try Google Sitemap! It's free!

With Google Sitemaps you get:

1. Better crawl coverage to help people find more of your web pages

2. Fresher search results

3. A smarter crawl because you can provide specific information about all your web pages, such as when a page was last modified or how frequently a page changes

http://www.google.com/webmasters/sitemaps

6. Duplicate Content - Again this is a deceptive practice. Google wants to show unique results in the top 10. If you have 50 competitors using the same information on each and every page, only 1 of you will get listed. But take the time to create unique content for your pages and you will be moving up the search engines in no time! This is mentioned twice in the Google Webmaster Guidelines. Quoting Google again, "Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content."

7. Participating in Link Schemes - Exchanging links WAS a great way to have your site found by the search engines. However, this was taken advantage of severely by link farms. Don't get involved with link farms and link schemes. Focus on getting nonreciprocal links for your website. Directories are an easy way to accomplish this. Also write articles and include your website link in your article. Submit your article to several different article directories such as Goarticles.com?

8. Using Images Instead of Text - Search engines can not read images. Although those buttons look great, they do nothing for you. Using buttons for your navigation will only hurt you. You can use text and have your site look great too! Use the button images as backgrounds and place the text on top of them.?

9. Not Using Correct Title or Alt tags - Again google is looking for quality and descriptive content that is relevant to your page. Let me repeat an important part of that statement....relevant to your page. Let's say that right now the number 1 search term is Joe Smith and you try to add Joe Smith to your Title Tag and Alt Tags on a page that is about Tiffany Jones. Will this work? No. It needs to be relevant.

10. Trying to Deceive the Search Engines - This can be done a number of ways. Of which one of them is called "Spamming the Search Engines". Basically over repeating keywords. Remember always that you are writing for the humans and not the search engine bots. Write clear information and give your readers (and the search engines) good quality content.

Analyzing website traffic - seo

Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

SEO - Generating Back Links

Some experts believe back links are one of the heaviest factors that weigh your SERP on Google. Back links also determine your Google Page Rank. A back link is nothing more than a link to your page from another webpage. All back links don't have the same impact on your webpage. A back link from a small website will not give you as many points as a link from a major webpage. Also the back links should come from web pages with relevant content to yours. If your webpage is about making money, than back links from an entertainment gossip website wouldn't weigh to heavy in obtaining a high PR.

Many webmasters face the same problem, which is how they go about generating back links from other web pages. When I receive this question in my email it's usually the easiest for me to answer. There are many different ways to generate back links. I will cover just a few I've always used and have had great success with. Most of them just involve getting your webpage out there. The main thing we need to focus on is generating quality back links not just quantity.

Link Exchange

This is the simplest method of them all. I still to this day use link exchange techniques starting the first day my site goes live. I find a webpage that I want a back link from and add a link to my page. Then I find their email and send them an email stating that I have added them to my page and I'd appreciate it if they would add me. Surprisingly most webmasters are generally nice enough to exchange with you. If your webpage is still really small and doesn't have a Google Page Rank many larger web pages will ignore your request. Occasionally you may get a rude email from a grumpy webmaster, but just ignore it and move on to the next webpage.

The reason I like the link exchange method is because you know what webpage you're getting the link from. This allows you to choose quality web pages to receive a link from. I base the quality of a website not by how much traffic it gets, but by the quality of content. Even if a webpage is fairly new and getting virtually no traffic, but they have great content I will still link with them. This is because just like your page their page has the potential to grow into an enormous powerhouse if they keep up the great content.

There is one major disadvantage to link exchanging. You won't get as many Google points as you would if the links were one way inbound links. When two web pages link to each other they are called reciprocal links. The search engine determines that this is the result of some type of communication between the webmasters, thus resulting in Google giving fewer points. Writing articles to receive inbound back links

Article writing is nothing new or ground breaking. It has been a tactic used by webmasters for years and continues to be very effective to this day. Writing an informative article pertaining to your content is always a great way to generate back links. I've got into the habit of writing at least 1 article per day. Many of these articles never leave my laptop's documents folders, but it keeps my writing skills sharp. At first writing articles can seem like torture, especially if you hated writing essays in school like I did. I find the more you write the easier it becomes.

Submitting one or two articles won't be very effective. I submit all my articles to ezinearticles.com and goarticles.com. I submit around 3-4 articles per week. Many people recognize my name for quality articles. When someone needs some quality content for their website they often check if I have submitted any new articles. Focus on posting quality articles not quantity. If it takes you a week to write a quality article, only submit one article per week.

The goal is to entice webmasters to repost your articles on their page. Article directories allow authors to have a signature to put your URL and 1 or 2 sentences about yourself. When webmasters republish your article they are required to include your signature. This is what provides the inbound back link to your webpage.

Old fashioned quality content

Call me old fashioned, but I honestly believe the best way to get quality back links is good ole fashion quality content. I'm sure you've heard this 1000000 times, but it really is true. Any body with a computer and $9 can have a website, but most people don't have the mind, or work ethic to provide quality content to web surfers.

If another webmaster finds one of your posts to be useful he or she may reference it on their webpage. Also webmasters tend to link to relevant web pages that they find useful, so their readers can also share this useful resource. It's a win/win situation for you because you get a valuable back link and a little boost in traffic absolutely free.

Purchasing back links

The title is pretty self explanatory. Some popular websites will let you pay for them to place your link on their page. Usually they charge a reoccurring monthly fee for a set price. I personally never buy back links and don't suggest you do it either. Call me old fashioned, but I rather earn my back links than pay for one.

To Get Your Website Visibility In The Crowd

With everything around going 'online', the new Internet buzzword has become 'visibility'. Every big and small business today is trying to get their feet well-grounded in this fast online space. Starting a business online is much simpler than doing the same offline. That explains why one in fifty people is likely to have an online business. This is where the competitive factor pitches in. Huge competition keeps every business on their toes to get to the forefront and attract maximum visitors.

The task of getting visibility in the crowd begins with promotion and branding. Search Engine Optimization (SEO) takes care of this. Most internet-based companies today have realized the immense need of proper SEO strategies to promote their websites. Rest assured, creating a web presence is harder than what you have probably thought it to be.

Sometimes, beginners conclude that a self-study of the free web resources would hit the nail on the head. Though these are good starters, they aren't everything. The real results can be savored only after careful consideration, prudent understanding and skilled optimization strategies, which are often missing in the free web resources (that surely justifies why they are free, anyway!). Realize: SEO details and success factors do not come free. This is where one would stop to consider going for SEO consulting services that would complement the self-study or refine the process all over again.

As organic SEO (Search Engine Optimization) is a time-taking affair and requires persistent effort, many companies (both large- and small-scale) are turning to SEO consultation services today. There are SEO firms and online SEO service providers who can be hired to optimize your site and get the best Search Engine ranks. The Seattle SEO services, for instance, are quite popular and offer all types of services from website designing, relevant content creation to keyword research, link building, advertising, PPC research and more. For these they usually charge a fair setup fee and a fixed monthly charge. This has been proved to be cheaper and more convenient than hiring some full-time in-house SEO employee.

It's true that many business-makers wrongfully think that having an in-house SEO would provide them more control on the optimization process. But they fail to factor in this that SEO is no child's play and it requires collective, team effort for days on end to yield results. An SEO specialist would have to be a multi-tasking pro, performing all the tasks of search engine optimization from writing, programming, developing meta-template solutions to keeping track of the search engine algorithms and more. As a single individual working normal hours would find it extremely demanding and stressful to show efficiency, it's best to go for well-established SEO firms if you are to achieve the desired visibility.

Fundamental points in optimising your website

Search engine optimisation (SEO) has become big business due to the increased technical expertise required to properly carryout and deliver real measurable improvements. With constant movement of the goalposts it's testing for even the best SEOers to keep up to speed. There are however several basic level points we can all keep in mind should the cost of hiring professionals be unrealistic.

Analysing your website has to be a good starting point. Web logs and other forms of statistical information can give early indication where errors may exist within your website. Determining where search bots are struggling will allow you to focus on fixing errors which might otherwise nullify other SEO efforts. Googlebot activity for instance, is well worth spending time to understand. Reports will indicate if pages are running slow and as such perhaps search engines are abandoning the site. If search engines are struggling then its safe to assume regular visitors will also be experiencing slow loading of pages and possibly leaving prematurely.

Sitesmaps are another fairly easy way to make it obvious where all your pages are. Combined with the use of robots.txt you can let search engines also learn what's best left un-indexed. Sitesmaps are often presented as a summary page (or pages) within the site displaying links to everything that's worthy of listing. Google also offers a means to upload XML formatted files whereby you can push the list at Google instead of waiting for the next scheduled visit.

It's always worth considering how your site actually appears to search engines. To give you something of a feel for how well your pages perform it's perhaps worth setting yourself up with Mozilla Firefox (if you haven't already) as this nifty little browser allows you to easily turn off both images and JavaScript. If you find your pages are pretty messed up (as is sometimes the case) it may be that you should consider a design that has a better textual structure with less dependency upon graphics and JavaScript. While it's not the greatest sin in web design, overuse of graphics as a means of navigation can prove deadly for search engines and full site indexing. As a minimum, a text only set of links mirroring your main structure can be nestled at the bottom of the page. This will at least give search engines something to work with. A good alternative is to use CSS as a method to retain a classy design while also offering linking text. Where images are used it's always a good idea to remember to use ALT tags. As search engines effectively ignore images, so the ALT tag offers a little bit of something they can latch onto.

Flash animation is another area similar to graphics that offers nothing to search engines. To the user however, they can be massively attractive and provide an area from where a stream of information can be delivered. The best is to use flash in moderation, striking a balance between engaging the user while satisfying the engines. Just like graphical navigation anything important communicated to the user through flash should perhaps be subtly repeated in the regular text somewhere.

It's often said but nevertheless it's amazing how many people still ignore the basic meta tags. There's plenty of information around which will help anyone get a quick understanding of how best to fill out the title, description and keyword meta tags. While meta tags are important they are only a minor aspect of any one page. It's imperative that meta tags properly mirror the content of a page but of greater importance is that the content has an array of words and phrases that are relevant to the niche in which you are trying to compete. Don't go searching Google for words you think you should be listed under if your pages doesn't have them within the content.

The Lucky Thirteen: the critical SEO checklist

When it comes to SEO not all of us have the time to be experts. At some point the real "gurus" of SEO and other topics are the people with a whole lot of time on their hands. This list, put together with the everyday webmaster in mind, drives home some absolutely crucial points that you should keep in mind when optimizing your pages for valuable search rankings.

1. Check Search Engine Crawl Error Pages

It's important to monitor search engine crawl errors reports to keep on top of how your site and its pages are performing. Monitoring error reports can help you determine when and where Googlebot or another crawler is having trouble indexing your content - which can help you find a solution to the problem.

2. Create/update robots.txt and sitemap files

These files are supported by major search engines and are incredibly useful tools for ensuring that crawlers index your important site content while avoiding those sections/files that you deem to be either unimportant or cause problems in the crawl process. In many cases we've seen the proper use of these files make all the difference between a total crawl failure for a site and a full index of content pages which makes them crucial from an SEO standpoint.

3. Check Googlebot activity reports

These reports allow you to monitor how long it's taking Googlebot to access your pages. This information can be very important if you are worried that you may be on a slow network or experiencing web server problems. If it is taking search engine crawlers a long time to index your pages it may be the case that there are times when they "time out" and stop trying. Additionally, if the crawlers are unable to call your pages up quickly there is a good chance users are experiencing the same lag in load times, and we all know how impatient internet users can be.

4. Check how your site looks to browsers without image and JavaScript support

One of the best ways to determine just what your site looks like to a search engine crawler is to view your pages in a browser with image and JavaScript support disabled. Mozilla's Firefox browser has a plug-in available called the "Web Developer Toolbar" that adds this functionality and a lot more to the popular standards-compliant browser. If after turning off image and JavaScript support you aren't able to make sense of your pages at all it is a good sign that your site is not well-optimized for search. While images and JavaScript can add a lot to the user experience they should always be viewed as a "luxury" - or simply an improvement upon an already-solid textual content base.

5. Ensure that all navigation is in HTML, not images

One of the most common mistakes in web design is to use images for site navigation. While for some companies and webmasters SEO is not a concern and therefore they can get away with this for anyone worried about having well-optimized pages this should be the first thing to go. Not only will it render your site navigation basically valueless for search engine crawlers, but within reason very similar effects can usually be achieved with CSS roll-overs that maintain the aesthetic impact while still providing valuable and relevant link text to search engines.

6. Check that all images include ALT text

Failing to include descriptive ALT text with images is to miss out on another place to optimize your pages. Not only is this important for accessibility for vision-impaired users, but search engines simply can't "take a look" at your images and decipher the content there. They can only see your ALT text, if you've provided it, and the associates they'll make with the image and your relevant content will be based exclusively on this attribute.

7. Use Flash content sparingly

Several years ago Flash hit the scene and spread like wild fire. It was neat looking, quick to download and brought interactivity and animation on the web to a new height. However, from an SEO standpoint Flash files might as well be spacer GIFs - they're empty. Search engines are not able to index text/content within a Flash file. For this reason, while Flash can do a lot for presentation, from an accessibility and SEO standpoint it should be used very sparingly and only on non-crucial content.

8. Ensure that each page has a unique <title> and meta description tag

Optimization of <title> tags is one of the most important on-page SEO points. Many webmasters are apparently unaware and use either duplicate <title> tags for multiple pages or do not target search traffic at all within this valuable tag. Run a search on a competitive keyword of your choice on Google - click on the first few links that show up and see what text appears in the title bar for the window. You should see right away that this is a key place to include target keywords for your pages.

9. Make sure that important page elements are HTML

The simple fact to keep in mind when optimizing a page is that the crawlers are basically only looking at your source code. Anything you've put together in a Flash movie, an image or any other multimedia component is likely to be invisible to search engines. With that in mind it should be clear that the most important elements of your page, where the heart of your content will lie, should be presented in clean, standards-compliant and optimized HTML source code.

10. Be sure to target keywords in your page content

Some webmasters publish their pages in hopes that they will rank well for competitive keywords within their topic or niche. However, this will simply never happen unless you include your target keywords in the page content. This means creating well-optimized content that mentions these keywords frequently without triggering spam filters. Any way you cut it you're going to need to do some writing - if you don't like doing it yourself it's a good idea to hire a professional copy writer. Simply put: without relevant content that mentions your target keywords you will not rank well.

11. Don't use frames

There is still some debate as to whether frames are absolutely horrible for SEO or whether they are simply just not the best choice. Is there really a difference? Either way, you probably don't want to use frames. Crawlers can have trouble getting through to your content and effectively indexing individual pages, for one thing. For another, most functionalities that the use of frames allows is easily duplicated using proper CSS coding. There is still some use for a frames-based layout, but it is still better to avoid it if at all possible.

12. Make sure that your server is returning a 404 error code for unfound pages

We've all seen it. We're browsing around at a new or familiar site, clicking links and reading content, when we get the infamous blank screen that reads "404 page not found" error. While broken links that point to these pages should definitely be avoided you also don't want to create a "custom error page" to replace this page. Why? Well, it's simple: if you generate a custom error page crawlers can spend time following broken links that they won't know are broken. A 404 error page is easily recognizable, and search engine crawlers are programmed to stop following links that generate this page. If crawlers end up in a section of your site that is down through an old link that you missed they might not spend the time to index the rest of your site.

13. Ensure that crawlers will not fall into infinite loops

Many webmasters see fit to include scripting languages, such as PERL, PHP and ASP to add interactive functionality to their web pages. Whether for a calendar system, a forum, eCommerce functionality for an online store, etc. scripting is used quite frequently on the internet. However, what some webmasters don't realize is that unless they use robots.txt files or take other preventative measures search engine crawlers can fall into what are called "infinite loops" in their pages. Imagine, if you will, a script that allows a webmaster to add a calendar to one of his pages. Now, any programmer worth his salt would base this script on calculations - it would auto-generate each page based on the previous month and a formula to determine how the days and dates would fall. That script, depending on sophistication, could plausibly extend infinitely into the past or future. Now think of the way a crawler works - it follows links, indexes what it finds, and follows more links. What's to stop a crawler from clicking "next month" in a calendar script an infinite number of times? Nothing - well, almost nothing. Crawlers are well-built programs that need to run efficiently. As such they are built to recognize when they've run into an "infinite loop" situation like this, and they will simply stop indexing pages at a site that is flagged for this error.

Learn SEO (Search Engine Optimization) and Improve Search Engine Ranking...

Web site owners are taking advantage of specialized training in search engine optimization to improve their overall search engine rankings. Web site owners are finally realizing that they need to completely understand how the search engines work and exactly what they are looking for if they want their Web site to be competitive on the Internet.

Most business owners know that there are many Certified Search Engine Optimizers that they can hire to perform SEO services for them, but most of the time funding is not always readily available and the time to act is now if they want to start seeing some results quickly. Taking full control of their Web site rankings and not having to rely on someone else to do it for them is a real eye opener into how simple search engine placement can be to achieve.

To learn SEO one does not have to be overly technical they just need to have basic Web page creation skills and the desire to learn how to apply the latest search engine marketing principles and strategies to increase their Web sites visibility.

Being able to learn what is needed to gain top positions on Google, MSN and Yahoo! is very exciting to any business owner who relies on the Internet to increase revenue.

Some of the things business owners need to learn to increase their visibility and improve search engine rankings are:

* How to utilize the best keywords for their industry

* How to encourage visitors to help them add fresh content to their sites

* How to use Social Media Marketing to their advantage

* Which Search Engines and which Directories are most important

* The advantages of Paid Inclusion Programs

* How to stay out of trouble with the Search Engines

* How to build Link Popularity

* How to work a Blog

* How to convert Visitors to Buyers

* How to build Link Reputation

* How to use the power of Article Marketing

* How to properly work with problematic Web design techniques such as - Frames, Flash, Databases Sites, Image Maps, JavaScript

* How to enhance organic search results with PPC (Pay Per Click) Advertising without relying on PPC Ads

You can find SEO Workshops that allow you to bring a copy of your website to class to work on using in a true hands on learning style where you can apply the SEO techniques and start tracking results immediately.

One of the biggest challenges is being able to recognize a Web sites strengths and weaknesses. Learn SEO and you can recognize and apply search engine marketing strategies to achieve better search engine rankings. Those business owners that take the time to learn SEO are those that are becoming the most successful on the Internet.

Internet Marketing

Internet Marketing

Internet marketing experts will promote your website on popular search engines and look at making your website more user friendly to search engines and users. Once the design and navigation of your website has been perfected and enhanced, your chosen internet marketing company will start their internet marketing solutions to direct and attract more quality online users and customers to your website.

Internet marketing involves the use of various channels and techniques to promote a favorable company or brand to online users; this is achieved through various tactics under the broad term of SEO (search engine optimization). Internet marketing tactics will involve research of your target market, analyzing your direct competition and then identifying keywords or terms that will lead to your website achieving higher ranking results on search engines.
Internet marketers have found that 80-90% of online users will find their way to desired products and services by using popular search engines, such as Google, MSN and Yahoo. Now consumers with detailed use of key terms and key words are further refining online searches. This means that when people use the internet to find certain products and services, they usually start their search using search engines, and often only visit the first page and top few search results. So, it has been proven that to have a successful business online, it is imperative for your company's details, products, services and information to be ranked high on search engine listings.

Internet marketing also involves creating a favorable online experience for consumers where they can purchase products and services, find services and products, interact, view multimedia, subscribe to newsletters, get online quotes and download free applications, files, and more. Internet marketing can also include PPC advertising (pay per click), SEO, banner advertising, interactive advertising, blogging, forum marketing, article marketing, PR, e-marketing, online planning and more.

So, if you have the desire to create an effective and profitable online business through your website, find a reputable internet marketing company to harness the marketing power of the internet and promote your website through the worldwide web. Get your website working for you, if you have already spent some time and money in the development of your website, get an experienced online marketing company to deliver top search engine marketing and search engine optimization tactics.

Effective Online Marketing Through Pay Par Click

Effective Online Marketing Through Pay Par Click

Online Marketing: Online Marketing which is also referred to as Internet Marketing is the most popular advertising strategy being used all over the world today. This is the fastest and the easiest way to promote the products and services provided by various companies and service providers. Online Marketing is a very broad field and it consists of many terms like: Banner Advertising, Affiliate Marketing , E-Mail Marketing, Interactive Advertising, E-mail advertising, Digital Advertising, Fund Raising Solutions and Search Engine Marketing which includes Search Engine Optimization and Pay Per Click Advertising both.

Pay Par Click Pay per click (PPC) is one of the most effective and highly used advertising techniques. It is expected that by the end of 2008 companies will spend $3500 Billion on this form of advertising. PPC is a very fast and effective result giving technique.

PPC is a Search Engine Marketing technique used on advertising networks, websites and Search Engines. Advertisers bid on keywords they believe their target market or customers would type in the search bar of various Search Engines when they are looking for a product or service. When a user types a keyword matching the advertiser's selected keyword list, the advertiser's ad will appear as a result of search query. These ads are called "sponsored ads" or "sponsored links" and appear next to, and sometimes, above the natural results on the page. The advertiser pays only when the user clicks on their ads.

Google, Yahoo!, and MSN search engines are the largest network operators as of 2007 in the field of Pay Per Click. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Most popular search terms or key-words can cost much more on popular engines.

PPC Service Provider: Media Marketing Online (MMO) based in India is a provider of Online Marketing Services and Sales Solutions with various services like Search Engine Optimization (SEO), Website Optimization Services, Search Engine Marketing (SEM) solutions, PPC Management Services etc. MMO an E-Commerce consulting Company is a leader in performance-based Online Marketing Services, delivering advanced solutions that facilitate strategic online relationships between Agencies, advertisers and publishers, driving measurable results for each client. MMO creates an open market-place by providing web services which include Pay Pre Click & Search Engine positioning techniques of low risk and high reward for its clients.

Search Engine Optimization Tools

Well, I bet many of you have been trying to find tools to help you in optimizing your website for search engines. So I thought I would throw together an article with a list of really useful tools (and of course ill give you a link to their websites so you can download them to!)

Keyword Suggestion Tool

This tool shows you the results from wordtracker (that online program that charges you to find "good keywords") and results from overture. Great tool plus its free... http://www.digitalpoint.com/tools/suggestion/

Backlink Tracker

For this tool you have to sign up for it.. Wait... don't run away yet.. its 100% free. Great tool for checking on who is linking to your website. http://www.digitalpoint.com/tools/backlinks/

Cheap Domain Names

Woa... your probably wondering how this got thrown in to Search Engine Optimization Tools? Well when you optimize your website for search engines it is always good to have multiple domains, and have domains that have your keyword in it. So NameCheap offers domains for really cheap (thus the name). Price currently is at $8.88 (as of 07-04-2004 price may be different if the date you are reading this is somewhere distant from the date it was published). http://www.namecheap.com/

Site Report Card

Now this website has multiple tools built into one. You can run website analysis, optimization, and promotion reports. They give many reports on stuff like broken links, misspelled words, site popularity, keyword analysis, and much more. http://sitereportcard.com/

Google Monitor

This is an awesome tool... Especially if you just created a website and published it to Google. This will search your keyword and find what position you are on google for that keyword so you dont have to manually go in and search hundreds and hundreds of pages. http://www.cleverstat.com/google-monitor-query.htm

Website Analyzer

Have you ever paid someone to optimize your site for the web? (Search Engine Optimization) Well this tool is basically what a majority those "experts" use. http://www.gorank.com/analyze.php

Link Popularity Checker

Check how popular your website is with MarketLeap's tool. http://www.marketleap.com/publinkpop/default.htm#

Google's New SEO Rules

Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.

Over-optimization may have played the biggest part in the dropping of seo-guy.com from the top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started with the Sandbox Effect in late 2004, where relatively new sites were not being seen at all in the Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. It's a few months later and we see many of the 'sandboxed' web sites finally appearing well for their targeted keywords.

With 44 occurrences of 'SEO' on the relatively short home page of seo-guy.com, and many of them in close proximity to each other, the content reads like a page designed for search engine robots, not the visitor. This ranking shift should come as no surprise to SEO professionals as people have been saying it for years now: Sites should be designed for visitors, not search engine robots. Alas, some of us don't listen and this is what happens when search engines finally make their move.

One aspect of search engine optimization that is also affected in a roundabout way is link popularity development. After observing the effects of strictly relevant link exchanges on many of our client's sites recently, we've noticed incredibly fast #1 rankings on Google. It seems Google may be looking out for links pages designed for the sole purpose of raising link popularity and devalues the relevance of the site. After all, if a links page on a real estate site has 100 outgoing links to pharmacy sites, there has to be a lot of content on that page completely unrelated to real estate. Not until now has that been so detrimental to a site's overall relevance to search terms. It goes back to the old rule of thumb: Make your visitors the top priority. Create a resources page that actually contains useful links for your site users. If you need to do reciprocal linking then keep it relevant and work those sites in with other good resources.

Keeping up with the online search world can be overwhelming for the average small business owner or corporate marketing department. Constant Google changes, MSN coming on the scene in a big way, and all the hype around the new Become.com shopping search function can make heads spin. But just keep things simple and follow the main rules that have been around for years. Google, as well as other search engines, won't ever be able to ignore informative, well written content along with good quality votes from other web sites.