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Common Mistakes that Violate Google Adsense TOS

Google Adsense program is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly adhere to when participating in the program.

On my visit through sites and forums, I daily notice several instances of misuse of Adsense ads. So here a few helpful Google Adsense tips, probably many you already know, and few you might gain by knowing now. These adsense faq are all picked from the Program Policies , Terms and Conditions and FAQ itself and presented in a simplified manner

1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required

2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS

3. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.

4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.

5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.

6. Label headings as “sponsored links or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.

7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.

10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.

11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!

12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

13. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

14. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive' is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

15. Ensure you Language is Supported - Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.

16. Maximum 2 referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referra

17. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.

18. Do not confuse with adjacent images - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors.

Whenever in doubt, it is better to ask for adsense help from the learned staff of Google Adsense. They are very helpful!

Benifits of reciprocal link exchange

Reciprocal links are one of the most common and effective way of site promotion. Reciprocal links, they both benefit by sharing some traffic directly and getting noticed more favourably by the search engines.

The basic concept is simple - you link my site, I'll link yours and we'll both get an increase in traffic. I have exchanged many links in my web-based career.Reciprocal Links help you improve search engine ranking and generate more traffic to your site. The quality and quantity of reciprocal links with other web sites allows you to increase your link popularity.
Here are some tips from my experience ….

1) If you are at the beginning of promoting your site and want to see results soon, exchange links with popular and quality web sites. Don't hesitate. Lots of popular web sites that are in another category of interest, maybe accept exchange link with you. It's your decision …

2) Find the right site to do a Reciprocal Link Exchange These sites are normally in your website's category of interest, or sites that you feel your visitors might find interesting.

3) When you contact the webmaster of the other site, you should be kind. Tell him that you run a site that has a similar topic and describe your site a bit. Say that you like his site and have included a link to it in your site (give him the address of the page where the link is), then ask him to return the favour by linking to your site.

4) If you never get a reply or your proposal gets rejected, just forget it and find another site. Never be disappointed! There are a lot of webmasters who will exchange links with you.

5) Be patient! With hundreds of thousands of sites out there, it takes time and efforts to find and choose web sites for reciprocal links. Keep working.

6) If another webmaster asks you to exchange link, give an answer. If you deny, explain why. If you like the content of that web site then add the link. Every link is useful.

7) Prefer text links rather than graphics as this would be more search engine friendly.

8) Exchange as many Links as you can. Don't be afraid to swap links with competitor websites. This is not going to hurt your business. World wide web is a huge area. Internet has space for everyone.

9) Don't remove your link without contacting the webmaster of the other site first. Some webmasters agree to exchange reciprocal links, add your link on their site and after a few days/weeks they remove it without noticing you. You should check the site of your partner every now to see if he's keeping his part of the deal. If he is not, contact the guy and kindly ask him to explain why your link has disappeared. If you don't get a satisfactory explanation, remove the link to his site from your site and find another partner.

Never forget …. The traffic that reciprocal links generate is FREE!!!

How to get listed on google quick

One of the top problems webmasters face is getting into the search engines quick and ranking well. The reason is that they over complicate things and thus even risked being delisted from the search engines because of these complicated, blackhat methods.

The main component of good Search Engine Optimization is to gain quality backlinks.

Here is a quick and easy way, which you can accomplish in one hour, to allow you to appear in Google's search engine quickly:

Step One:-

Create a blog at all these places - Blogger.com, Wordpress.com, MySpace.com, Spaces.msn.com, Tripod.com, Pages.google.com

Step Two:-

Post some useful content on all these pages, then post one link back to your site.

Step Three:-

Ping all these blogs at these places - Pingomatic.com, Pingoat.com, Pingtheempire.com.

Step Four:-

Watch your site appear in Google's rankings in as little as 24 hours!

Step Five:-

Post to your blogs once every two or three weeks to give it fresh content that the search engines will love.

This system is a surefire way to get listed quickly. You are leveraging on the high Pagerank (the algorithm which Google uses to judge sites) of those blog sites and getting backlinks to your site, which are the key to getting ranked well on search engines. Each backlink acts as a sort of vote to your site. If you take a look at Blogger.com's Alexa ranking, it is one of the top-ranked sites in the world. Instead of waiting months to get listed, do it in 24 hours.