SEO Services-The Complete Reference for search engine optimization

The relative unknown business of Search Engine Optimization (SEO) is growing now that so many people are trying to create new income sources online. Home based businesses, generally selling through a web site, find that it is not at all as easy as it may seem and many fail to ever make any money. Those who find a good SEO company see their chances of success increase.

Search Engine Optimization or SEO as it is generally named, helps web masters to increase the number of visitors to their web site. They optimize a web site in order to have it positioned in the top 10 of a search engine result page.

“The logic is simple,” says Peter Faber of seo-works: “A web site that ranks in the top 10 for its important keyword phrases, receives many visitors per day, a web site that doesn't rank high, struggles to make money.”

According to Mike Pass , SEO is an essential part of any home business: “With the search engines being one of primary sources of targeted traffic on the internet, search engine optimization should be an essential part of any home based internet marketing strategy. A knowledgeable search engine optimizer can be your best source of a positive ROI.” (Return On Investment)

Good SEO firms and consultants know that just high rankings isn't enough to be successful on the internet and will often advise web masters to improve their web sites as a total, and to go for more than just for the good positions in the search engines. Leann Pass explains: “Targeted traffic that doesn't convert to sales is worthless. Website design can literally make or break a sale. Visual appeal and ease of navigation are necessities. Present a poorly designed site and your targeted traffic will become your competitor's customer.”

Major Search Engine Tips

Do not use the same word in your meta tags more than three times. Remember most engines are case sensitive, so you can use that to your advantage. Webmaster and webmaster are not the same thing.

Try to put keywords in your body tag as close to the top of the page as possible, you also want to place them as close to each other as possible too.

Try to use as many keyword s in your links as possible.

Backup your keywords that are in your meta tags, by placing the same words in your body tag. Never place a keyword just in the meta tag. In fact, some engines will not even consider a word keyword if it is not in both your meta tags and your body tags.

Try to come up with some unusual keyword, that not too many other webmasters have thought of. But make sure it is still specific and still relates to the topic of your site.

Put keywords in your 'Alt' tags.

Having links to other sites on your page can boost your ranking.

Do not submit the same page more than once in a day to each major engine, you could get kicked out for good.

A doorway page is a good idea to rank higher in the search engines. You can make it "search engine friendly".

Never have text the same color as the page background or table background. That's a really big no,no and it could get you kicked out of the engine for good and is considered spamming. I used to think this was a good idea until I actually did get kicked out of a search engine.

Update some of your pages at least every 30 days because some search engines will rank you higher for doing that.

Some search engines base your ranking on how many clicks your site gets from their engine or how many times you come up in their search results, so the more clicks or exposures your site gets the higher you can rank.

A lot of Search Engines don't like it when pages 'meta refresh' really fast and might rank you lower for that.

Use keywords in your title, meta description, meta keywords, and body tags.

I suggest only using 5 of the same keyword in the body tag, if you use more than that you are risking getting kicked out of the engine for spamming.

How To Put A Site Online And Make Money From It

Once you have done all of your planning your will then need to design your site. There are many good tutorials around on the web that will help you in designing your website. Once you have designed your website you will then need to consider, which web hosting provider you are going to use for your website. There is a large amount of different type of web hosting providers across the web. Some are very good and reliable and some are not so good or reliable.

So one of the best places to start when looking for a web hosting provider is to us a web hosting directory like some sites just so that you can search for the best web hosting plan for your sites needs. Once you have narrowed down your search and have found a handful of web hosting providers that will be right for you, the best thing to do then is to go to an online forum associated with web hosting. You can then ask others what they think of your chosen web hosting providers so that you have other peoples opinions, which will then give you a better idea of whether they are reliable web hosting providers or not.

So now that you have chosen your web hosting provider you will then need to add something to your site, which will make you some money. One good thing to do is to sell your own products, but if you can't do this then you can always join affiliate programs and use them on some pages of your site, if not all. To easily find some affiliate programs for your sites topic it is best to use an affiliate programs directory like some sites. When adding the affiliate programs to your site you must incorporate them so that they look like your own content and are not just a list of affiliate programs links. Doing it this way will more likely result in clickthru's to the affiliate programs site and also result in more sales.

Now once you have done all of the above, you now need to think about your advertising. One of the best ways of getting visitors to your site is through using the major search engines. To do this you will need to work on your websites seo (search engine optimization). Once you can do seo well enough, then your site will rank a lot better in the major search engines, which will then result in you getting a lot more unique visitors to your site. If you can't do seo that entire well, then you can also get traffic to your site using other techniques. Some of these include:

1. Adding your site to free web directories and specialty directories

2. Adding your websites link to your signature in the forums that you use

3. Exchanging links with other websites that are on a similar topic to yours

4. Pay other sites so that they can include your link on theirs

5. Use Pay Per Click Search Engines include Adwords

Once you have done all of the above you will then need to keep working on improving parts of your site that is under performing and also finding out ways of doing things better to increase your sites visitors and earnings even further.